I was on my second field trip to Yavatmal. On my first day of pricing experiment, I met Boni Bai. As soon as my car reached in her village, she took a water wheel and initiated demo of the water wheel to villagers. I felt that she was already aware of the product. Further discussion with Boni Bai realized me that, she was looking for waterwheel since last six months. I was very delighted to experience this kind of opinion among water wheel users. Let me share some of these experiences:
Let me introduce Boni Bai:
|Fig-1: Boni Bai : a water wheel user|
Boni bai, a housewife and daily wage earner, lives with her husband in Marutipur village. She collects water for her domestic usage and cattle. She collects water for her family and spends ~ 2 hrs on water collection. She is 57 years old and experiencing problem in her back and neck. Waterwheel is most-desirable product for her life. So, she decides to participate in pricing experiment.
On my next trip, I visit her village to gauge willingness to pay. Unfortunately, she was not available. Her husband participates in the game and price the product at a much lower price. So, I decide to take it back (As per the experiment rule). On the next day, she meets me again in the field and says- “I am purchasing waterwheel at the price decided in experiment.” I told her about her husband’s opinion. She says that her husband can’t understand the value of the product as he doesn’t collect water. She also argues with her husband for cash payment and says to her – “If he doesn't purchase WW, she will not collect water from next day.” Finally, she purchases waterwheel and shares her reduced pain and reduced water collection time with her village members.
Now, Let me introduce another water wheel user Manohar Gawre: